The Vignoble Responsable® brand guarantees the right balance between quality, pleasure, and social awareness. It is granted after examination of all of an estate's practices and functioning, and paves the way for tomorrow's vineyards thanks to values and actions in favour of sustainable, reliable, and committed viticulture.Discover
The Vignoble Responsable® brand was launched by Château Larose Trintaudon, a cru bourgeois in the Haut-Médoc appellation and precursor of sustainable development strongly committed to environmental protection for over 15 years. The brand provides unique recognition of the variety and complementarity of actions undertaken to this aim.
This quality label guarantees consumers good value for money, respect for the environment, proper treatment of employees, and the ongoing improvement of viticultural and winemaking practices.
The first European vineyard to have obtained recognition for exemplary efforts concerning social responsibility ("Exemplary" rating as part of AFAQ 26000 certification since 2010), Château Larose Trintaudon wants to share the keys of this success and encourage other estates to follow their lead. This site presents approved and proven concrete actions, figures, and testimonials to understand the meaning of the Vignoble Responsable name.
"Corporate social responsibility entails seeking a balance between a firm's economic development, the happiness and well-being of its employees, the maintaining of a unique terroir and its biodiversity, procuring pleasure for wine consumers, and a firm's involvement in the social, economic, and cultural fabric of their region". The values of the Vignoble Responsable® label include: commitment, respect, dialogue, transparency, sharing, humility, audacity, innovation, and confidence".
The Vignoble Responsable® label is granted after examination of all of an estate's practices and performances. For instance, Château Larose Trintaudon, the first Vignoble Responsable®, already has:
Openness to dialogue, support, and contributions by partners enable an organisation to become a long-term Vignoble Responsable®. These are called "stakeholders" because they have an influence on the firm's actions and strategic decisions.